Based on popularity of Bright Crystal edition, Versace and Euroitalia are launching a stronger version of the original fragrance with hope that it will thrill fans of the original edition. “After the amazing success of Bright Crystal worldwide we wanted to respond to the wish of very demanding customers and launch and intense version.“ – as stated by Giovanni Sgariboldi, president of Euroitalia.
Creative director of the Versace brand – Donatella Versace accentuates that this is a fragrance with enhanced intensity and longevity, the composition of which provides a vibrant perfume full of love.
Composition of the fragrance Versace Bright Crystal Absolu is signed by Alberto Morillas (creator of fragrances Bright Crystal edt, Versace Yellow Diamond and Versace Pour Homme), who enriched top notes with a blend of yuzu, pomegranate and accords of ice, refreshing the heart of raspberry, lotus, peony and magnolia. The base incorporates Acajou wood, amber and musk.
The flacon has maintained the same form in somewhat darker pink than the original perfume, while outer carton is embellished with white-grey ornaments. The fragrance arrives as 50 and 90ml EDP.
Photos for the advertising campaign were taken by Mario Testino, and face of the new edition, Candice Swanepoel, was presented on a luxurious sofa dressed in glittery evening gown holding a bottle of the new Versace perfume in her hand.